A New Era for Ulta Beauty: Leadership Change and Strategic Plans
In a significant move, US-based specialty beauty retailer Ulta Beauty has appointed Kecia Steelman as the company’s new president and CEO. This change in leadership follows the retirement of Dave Kimbell, who has been with the company for 11 years.
Dave Kimbell’s Legacy at Ulta Beauty
Under Kimbell’s leadership, Ulta Beauty achieved remarkable growth, reaching over $11 billion in annual revenue and double-digit growth in diluted earnings per share. He became CEO in 2021 after holding various executive roles since 2014. Despite his retirement, Kimbell will continue to serve as an advisor to the company until June 28, 2025.
Kimbell reflected on his time at Ulta Beauty, saying: "Serving as CEO of Ulta Beauty has been the highlight of my career, and I am proud to have led and worked alongside so many associates who are passionate about delivering great experiences for our guests."
Kecia Steelman: A Strategic Leader with a Proven Track Record
Steelman was named president and COO in 2023, having held various executive roles within the company since 2014. With over ten years at Ulta Beauty, Steelman’s expertise spans across retail operations and services, real estate, corporate strategy, and business transformation.
Steelman expressed her gratitude towards Kimbell, saying: "Dave has been a supportive leader, mentor, and friend, and I am honored to become the next CEO of Ulta Beauty." She emphasized the company’s mission, stating: "Ulta Beauty is more than a beauty retailer – we are a destination that helps bring to life all the beautiful possibilities that lie within every guest and associate who walks through our doors."
Steelman’s Vision for Ulta Beauty
In her statement, Steelman outlined her vision for the company’s future growth. She stated: "I am confident the strategic priorities we shared last fall will enable us to capture greater market share in beauty and wellness and deliver long-term profitable growth." Her plans include unlocking even greater advantages of the operating model, driving best-in-class execution, and positioning Ulta Beauty for its next chapter of growth as a leading destination for beauty and wellness.
Ulta Beauty’s Expansion Plans
In October 2024, Ulta Beauty unveiled its plan to open 200 new stores by 2027, as part of its long-term financial goals and strategy. This ambitious plan highlights the company’s commitment to expansion and growth in the beauty and wellness market.
Conclusion
With Kecia Steelman at the helm, Ulta Beauty is poised for continued success and growth. As a strategic leader with a proven track record, Steelman is well-equipped to drive operational excellence, create exceptional guest experiences, and foster a caring and inclusive culture. The company’s future looks bright, and its commitment to expansion and innovation will undoubtedly make it an even more prominent player in the beauty and wellness industry.
About Ulta Beauty
Ulta Beauty is a US-based specialty beauty retailer with over 25 years of experience in delivering exceptional guest experiences. With a wide range of products from leading brands, as well as its own private label lines, Ulta Beauty has established itself as a leader in the beauty retail market. The company’s commitment to innovation, customer satisfaction, and employee development has made it an employer of choice in the industry.
About Kecia Steelman
Kecia Steelman is a seasoned executive with over ten years of experience at Ulta Beauty. As president and COO, she has played a crucial role in driving operational excellence, creating exceptional guest experiences, and fostering a caring and inclusive culture. With her extensive knowledge of retail operations, services, real estate, corporate strategy, and business transformation, Steelman is well-positioned to lead Ulta Beauty into its next chapter of growth.
